Approach

Partnering.

Working in partnership with brand owners to translate the brand DNA into the world of fragrances.

Direct Relationships.

We have direct relationships with suppliers, fragrance houses and fillers, which provides us with a deep understanding of manufacturing models and economics.

Talent Pool.

We have invested a considerable amount of time and effort in getting access to some of the best creative and design agencies around.

Consumer Testing.

We ensure consumer tests are performed for our key launches in all the core markets.